A stainless steel bottle with a built-in filter, made for English tap water — priced so you don't need a lifestyle budget to drink it.
Double-wall stainless steel, a filter that's actually rated for what it removes, and a cap built for one-handed mornings.
Cold for 24 hours, however English weather behaves.
Small enough for a cupholder, built for the commute, the gym bag, the school run.
Twist off the cap.
Drop out the old cartridge.
Twist in the new one. Done.
You don't need to be convinced your tap water is dangerous — regulators say it mostly meets standard. The gap is trust, taste, and precaution.
public satisfaction with water services in 2024 — the lowest in 13 years
customer trust score for water companies, down from 6.28
believe water companies prioritise shareholders over customers or the environment
Sources: Ofwat, Consumer Council for Water annual report, Countryfile / Drinking Water Inspectorate.
We're not here to tell you your tap water will hurt you. We're here for taste, hardness, plastic waste, and reasonable precaution against things like PFAS that current UK standards don't yet regulate — at a price that doesn't require a premium lifestyle budget.
| Bottle | Material | Price | Filter life |
|---|---|---|---|
| Clarion | Stainless steel, 740ml | ~£25–£32 | ~2 months |
| LARQ Bottle Filtered | Insulated stainless steel, 740ml | ~£50–£60 | ~2 months |
| Clearly Filtered | Insulated stainless steel | ~£55–£65 | ~95L / 25gal |
| GRAYL UltraPress | BPA-free plastic | ~£70+ | ~150L / 300 presses |
We're building toward a Kickstarter campaign, not a quiet website upsell. Join the list and get founding-backer pricing before anyone else.
Thanks — we'll email you the moment we launch.
No spam, no charge today. Just one email when Clarion is live.
Not by the numbers — regulators report 99.97% compliance. Clarion exists for taste, hardness, plastic waste, and precaution against things like PFAS that current standards don't yet regulate, not because your tap water is dangerous.
WRAS covers fittings plumbed into the mains, not portable bottles — so no. Our filter cartridges instead come from NSF/ANSI 42 & 53 certified suppliers, which is the standard that actually applies to us.
Roughly every two months, or about every 150 litres, depending on how hard your local water is.
We're running a Kickstarter first, so early backers get founding pricing and a say in the finish. Join the waitlist above and you'll hear the moment it opens.
